Meet the Team
Urban FredrikssonSales, Canada
Urban is the market expert in the group. More than 30 years of experience in logging and forestry means Urban is knowledgeable and experienced in assisting customers make the correct choices to maximise their effectiveness in the forest and get the best from their logging equipment.
Over the years he has built up a loyal and trusting customer base that know when Urban has a product to sell, it is only because it is the best in the industry, and he can deliver genuine benefits to his trusting clientele. Urban has chosen to work with Nordic Traction because it shares his values of quality and superior customer service.
He is passionate about seeing great products being used by great people to great effect in the forest.
Craig RhodaSales, USA
Having grown up in a family tradition of logging and farming in Northern Maine, Craig has first-hand experience of the traction needs of the North American Logger. His upbringing, as well as more than 20 years of experience in the logging and forest industry, assures he understands the necessity for high-quality products that get the job done. Craig has recommended and provided traction solutions for many customers, and he now extends that experience to our clientele.
Craig stands by the words of William Foster: “Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction, and skilful execution; it represents the wise choice of many alternatives.” With the law of the farm ingrained in his character, this kind of quality and sincerity are of the utmost importance to Craig. He is proud to once again provide a line of products from the Nordic Traction Group that align with this standard.
